Online advertising affects the environment by consuming significant amounts of energy increasing the production of CO2 emissions. Hundreds of billions of ad dollars are exchanged yearly placing online advertising in a significant role to lead changes focused on reducing carbon emissions. UMI created eco-friendly ads that support companies in meeting annual environmental sustainability goals. Each time you click on a highlighted word, you contribute to reducing carbon emissions. It’s that simple on UMI!

UMI Philosophy

  • Eco-friendly ads show organizations that strive to build and maintain more efficient digital advertising campaigns.

  • Reduction of the production of videos and other automated marketing products, ads require less energy to produce and disseminate, and a decrease in kilowatt power needed to watch the online ads.

  • UMI advertising methods capture the increases in risk to the environment due to energy use generated by the running of digital advertisements.

  • UMI advertising methodological framework applies a 5-color environmental risk level informed by 4 key metrics:

  • Number of Digital Automated Advertisements

  • Number of Users by Populations and/or Geographical Area

  • Municipal Energy Usage (kWh and TWh)

  • Duration of Use

  • At scale, these small differences in ad production, release on social media platforms, and power needed to run data centers, and lead to significant carbon emission reductions.

  • Sustainability goals should include metrics such as:

    • Daily digital advertising costs to energy use

    • Rate of energy consumption

How it works

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UMI is focused on working with partners to lower online content which requires excessive use of data center infrastructure and capacity. Our apps are generated in a minimalist, ‘slow feed’ style and modality. The green footprints indicate the perceived level of threat to the environment and support our eco-friendly orientation focused on contained advertising feeds. Join and support our effort to lower carbon emissions!

To use the eco-friends symbol the organization must indicate rates of online advertising, and commit to reducing the amount of automation in advertising.